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It Takes Money To Make MoneyBy Mark Askew | Date Submitted: 08/23/05
Category: Business:Entrepreneur Back in the early days of the Internet I remember spending only a few bucks for page on a domain and like thousands of entrepreneurs got the idea to establish a home business that would enable me to work less and make lots of money. I was not prepared for the level of success I achieved when several checks rolled in upping my net worth to the six figure income earner level. All those long hours into the night finally paid off. But then over time something happened. Everything worth using on the net came with a price. Including advertising. Soon I started rolling the profits back into the business to keep it afloat. It was at that point when I had to admit that it takes money to make money, or better it takes money to keep a business growing. As time went on I realized that I needed to make more effective us of my advertising funds. As the Internet became a more useful tool for small businesses most lead acquisition services came with a hefty price tag. Many business owners utilizing the web as a main source of advertising found that the revenue generated was just not sufficient to take advantage of the more effective services to grow the business. Purchasing a traffic generating dot.com often costs tens of thousands of dollars. There is the need to hire a professional writing team to generate daily content. Advertise on sites like Bankrate, USAtoday, New York Times, Kiplingers and Forbes can cost thousands per month. The days of making it big on the net are not gone. It just takes a bit more time and money to get there compared to the past. But for those with spunk, know how and ideas that just won’t stop all that’s needed is proper funding. The question remains where can you find the funds to grow your business? I asked myself the same questions and found that there are actually many resources. Investor partners Government and private grants Contributions and donations Credit cards Personal loans Cash out home refinancing Home equity line of credit, HELOC Investor Partners It is amazing how many wealthy individuals won't spend a dime on a product unless the folks behind the wrapper support causes the potential buyers believes in. To that end most of the wealthy make it a way of life to invest in companies they patronize in the form of household products and services. Incorporating your business opens the doors to these investing partners and can allow you to grow your business. Government And Private Grants The government has set aside funds to help communities improve the quality of life. If your product or service is such that it contributes to that cause you may be in line for a grant. Contributions and Donations If you offer membership privileges, discounts and such it may be appropriate to solicit donations from your member group Making Us of Business Credit Cards If all else fails much business revert the trusty business credit card to finance advertising and sales campaigns and other necessary business growth tasks. Getting A Personal Loan Sometimes it seems much easier to get funds for a vacation than for more urgent needs such as growing a small business. Never-the-less the way to get around this is simply to take the business along on that vacation. Figure out what the expenses will entail while networking and engaging in lead acquisition while on vacation. Additional expense can be written off as a tax deduction. Cash Out Home Refinancing Another viable option that has proved a triple blessing for many homeowners is lowering the interest rates on ones home loan to free up funds for ones business ventures. One site at http://www.bcpl.net/~ibcnet boasts having the information to show mortgage rate shoppers how to save up to $300 per month and tens of thousands of dollars lowering home mortgage rates and adjusting loan terms when refinancing. To that end the Mortgage Loan Search Financial Network has put together a consumer oriented financial information resource of articles, tips, tools, news and access to the top most competitive U.S. lending marketplaces to locate lower interest rates. Most of us know what we could do with an extra $3000 to $4000 per year. Build a nest egg, grow the business while expanding our portfolio investments? Although the days of making something from nothing are pretty much gone our business savvy, great marketing strategy and our zest for life is strong will keep us going. Add to that several sources of funding to grow our business and there's no place to go but up?
lhh@fimark.net
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